A company who produces natural baby care products
Services:
Brand Identity
The name and tagline
Packaging Design
Social Media Campaign
The Challenge:
I have been asked to conceive a brand for the little ones, to emphasize those two special, natural ingredients used to manufacture the products for them.
The Strategy:
I was thinking that the strategy should refer both to the little audience and to their parents who would be those who will purchase the products. So, the visuals should impress both of them.
So, I combined the main two ingredients of the products with a funny, adorable cartoon drawing of a bee. I’ve dressed it like a baby and I put a naughty smile on her face to resonate with the target audience... happy babies. My whole design used the concept of those two main ingredients: honey and lavender, to impress the other important audience: the baby’s parents.
