A wellness center and Spa for high-end clientele, especially women
Services:
Brand Identity
Digital App Icon and Ads
Magazines and flyer Design
Packaging Design
Social Media Campaign
The Challenge:
The company chose me to create a brand identity for their business. They wanted me to create their strategy for a specific middle age woman audience. As their location is on the Pacific coast they think that using waves and woman figure in the logo will be the best idea.
The Strategy:
After visiting their breathtaking location, I immediately felt inspired by the surrounding nature, by the sea and by the fact that they let the ocean take part in the experience. After sketching and a lot of research I figured that the logo should embrace the connection between the client and the feelings that the ocean waves will bring to her. The location inspired me to create a photocomposition that embodies everything that this business is all about: an outstanding way for women to escape from their daily routine and replenish themselves with energy, with happiness and with a lot of calm...
So, in the chosen logo I explored the idea of a happy woman dancing on the beach, wearing the waves of the ocean as a dress, feeling herself beautiful, mysterious, wild and free.
