The Strategy:

I created a different visual identity, updating it for the current audience and trends. I set the feeling of the entire experience by creating a very cozy, friendly brand voice and by imagining a comical story that will set the mood for the whole campaign. Creating stories is the most fun part for me. Behind an important brand, it has to be an amazing story. My role is to discover it and make a foundation for the brand from that story. That’s how I set the core, the values and the voice that the brand has to send to its clients.