A travel agency brand strategy to make it more expressive and appealing to their targeted customers.
Services:
Brand Identity
The name and tagline
Digital App Icon and Ads
Billboard Presentations
Packaging Design
Social Media Campaign
The Challenge:
Creating something unique… that was the real challenge when I accepted this project. The agency provides full services for real, bold adventures and wants to highlight the explorer nature of its clients.
The Strategy:
I have figured that an authentic representation of the old-time explorers will be perfect for the logo and the brand. So, I’ve imagined and developed the whole branding strategy around this concept. I gave authentic brand language and voice to the whole concept balancing bold statements with a pinch of playfulness. I thought that approaching the client in a second-person manner would create a friendly environment between him and the agency.
I’ve created brand assets and extensions, social media presentations and digital assets with the same characteristics, making them memorable and not easy to forget.
